Daimler Hire Company Garage- Herbrand Street London

Having arrived in Russell Square just a touch to early for my film screening last night I went exploring up Herbrand Street and found this rather magnificent building.

Daimler Hire Building

Daimler Hire Building

Actually it was a rediscovery. I had first come across the Daimler Hire Company Garage six or seven years ago when I emerged blinking into the sunlight from one of those dreadful corporate “fun days” at the Holiday Inn. Having just endured seemingly endless hours of motivational pep talks about why we should aspire to be like Tesco (what’s so great about pricing every independent retailer off the high street?) and having to role play senior managers masturbatory Dragon’s Den and Apprentice fantasies,

I love a bit of Art Deco

I love a bit of Art Deco

discovering the sparkling white Art Deco building with its sweeping curves and verdigris green painted doors and window frames was an instant relief .

The photographs don’t really do Wallis, Gilbert and Partners 1931 building justice, I only had my little Sony Cyber Shot, it was getting dark and it’s hard to frame such a large structure in a narrow London Street. As the name suggests it was at one time the garage for a prestigious car hire firm that supplied luxury chauffeur driven limousines to wealthy customers including Buckingham Palace. In 1958 it was sold to Hertz and ceased trading under the name of Daimler in 1976. The present occupants of the building are McCann Erikson the advertising agency

On the Curve - present owners McCann

On the Curve – present occupants McCann

Architects Wallis, Gilbert and Partners designed several iconic Art Deco buildings including the Hoover Factory in Perivale and London’s Victoria Coach Station.

The Egyptianate way out

The Egyptianate way out

Without such architectural wonders Poirot would be a dull show indeed.

Nearest Tube: Russell Square


10 thoughts on “Daimler Hire Company Garage- Herbrand Street London

  1. I worked here from 1958 until 1967 as a mechanic for Daimler Hire and Hertz.
    Frames were situated in the basement,Daimler were heavily involved in supplying the cars for Churchills state funeral and I remember working through the night in case of breakdowns,the workshops were on the top floor of the building.

  2. Wonderful stuff, i am doing some tour guiding in the area, it would be great to hear of some stories behind the scenes of this lovely Art Deco building.

  3. When I first moved to the area in 1990 the building was used by London Cabs (until bought by McCann Erikson) well up to the 2000s

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s